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About Us

Built by creators.
For creators.

We got tired of AI tool roundups written by people who had never touched the tools. So we built something different — a site where every review is hands-on, every score is honest, and nobody pays to rank higher.

200+
AI tools reviewed
50
in-depth tool reviews
623
pages of creator content
$0
paid to rank higher
Creator team working on content strategy at a desk
Our Mission

No fluff. No affiliate fog. Just the truth about AI tools.

Every time a new AI tool launches, the internet floods with "Top 10 AI Tools You NEED" articles written by people who spent 20 minutes clicking around before calling it a review. Creators deserve better than that.

InfluencerAI exists to fix that. We actually use the tools — for real content, real projects, real workflows. We hit the paywalls, we test the exports, we find the hidden limits that don't show up on the pricing page.

When something is overpriced for what it delivers, we say so. When a free tool genuinely competes with a $99/month alternative, we say that too. Your time and money matter. We treat them like it.

Browse our AI video editing reviews, explore the AI Starter Kit for new creators, or check the AI Tool Pricing Guide to understand what things actually cost before you commit.

What We Stand For
Our non-negotiables
Three things we will never compromise on, no matter how big we get.
01
No sponsored rankings
Tools rank based on scores. Period. No company can pay to move up a position, no matter how much they offer. Our comparison pages are decided by the data, not the deal.
02
Hands-on testing only
We don't review tools from press releases or marketing decks. Every tool in our 20 categories gets tested with actual creator content. If we haven't tested it, we don't score it.
03
We say when things suck
If a tool has a terrible free tier, a bait-and-switch pricing model, or exports that look like they were rendered in 2009, we say that in the review. Honest beats diplomatic every time.
Our Review Process
How we score AI tools
Every tool goes through the same four-step process before we publish a word.
01
Sign up for real
We use actual accounts — free tier first, then paid. We feel what real users feel: onboarding friction, hidden limits, upgrade prompts.
02
Test with real content
We run actual creator tasks: script a YouTube video, generate thumbnails, clip long-form footage, write newsletter copy. Not toy examples.
03
Score six dimensions
Output Quality, Ease of Use, Pricing Value, Features, Speed, and Overall. Weighted by what matters most to creators in that category.
04
Update regularly
AI tools change fast. We revisit reviews when pricing changes, features drop, or the tool ships a major update. Dates on every review show when it was last tested.
The Co-Founders
Two people. Real names. Real LinkedIn.
InfluencerAI is run by two co-founders. No anonymous reviewers, no ghost-written bylines, no AI-generated team photos. Every review on this site is signed in a real person's name — either Fredrik's or Morten's.
Fredrik Filipsson — co-founder of InfluencerAI
Fredrik Filipsson
Co-Founder & Lead Reviewer
10+ years using AI tools in real content, marketing, and business workflows. Writes and signs off on roughly half of the tool reviews on this site. Every review he publishes, he's used the tool on real work first.
Morten Andersen — co-founder of InfluencerAI
Morten Andersen
Co-Founder & Reviewer
Writes the other half of the reviews. Focus: pricing-value analysis, workflow fit, and the boring operational questions most directory sites skip. Digs into checkout flows, hidden fees, and how tools hold up on day 30.

Every blog post on the site is also bylined to one of us — split roughly 50/50 so you always know whose hands actually touched the work. Reviews and posts show a "Last tested" or "Last updated" date, because AI tools change fast and we re-test on a 90-day cycle. Full details in our review methodology.

Transparency

How we make money

Some links on InfluencerAI are affiliate links. If you click through and buy a paid plan, we earn a commission at no extra cost to you. This is how we keep the site free, ad-free, and independent.

What affiliate relationships do NOT change: our scores, our rankings, our "What Annoys Me" sections, or whether we recommend a tool. We have affiliate deals with tools we've scored poorly and don't recommend. We still publish those reviews with the same honesty.

Every affiliate link is labeled with rel="sponsored". We also accept a small number of direct advertising spots — see our advertise page for details. Advertising does not affect editorial content.

Questions? Contact us
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We're always looking for the next tool worth creators' time. If you've built something, or you've found a gem nobody's covering, submit it.